What Makes Me Different
My name is Holly Robilliard, and I’m a creative professional who blends storytelling, data, and smart strategy to help brands grow. Over the past six years, I’ve focused on transforming complex ideas into clear, compelling narratives that resonate across B2B, B2C, and D2C audiences.
While writing my first novel, I discovered a powerful truth: there’s a critical difference between plot and story—a revelation that can make or break a marketing strategy. It’s not just about what happens; it’s about why it matters. That same principle guides my approach to both copywriting and creative strategy.
I’ve written SEO-optimized blogs, press releases, and both short- and long-form copy—including articles for national and international magazines. I’ve also crafted on-camera scripts and podcast content, launched affiliate and referral programs that opened new revenue streams, and led multi-channel campaigns backed by audience research and A/B testing.
Whether building brands from the ground up or scaling existing ones, I focus on turning strategy into story—and story into results.
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What Clients Are Saying
Whether it’s an editorial assessment, a strategic ad campaign, or the pages of a novel, my work is built on trust, clarity, and connection. From copy clients to authors, here’s what people are saying.
Smart and Beautifully Written
“Holly has a way of taking complex ideas and transforming them into clear, compelling stories. Both of her articles—one national, one international—stood out not just for the quality of the research, but for the elegance of the writing. She makes science feel human.”
Writing That Feels Effortless
“Holly helped us shift our ad messaging from cold and clinical to warm, emotional, and effective. Her copy doesn’t just sound good—it connects. There’s a rhythm to her writing that makes people feel something, and that’s what drives results. She understood our brand better than we did.”
Character Voices That Jump Off the Page
“Working with Holly was a turning point in my manuscript. Her notes helped me refine each character’s voice until they became instantly recognizable—without a single tag. It’s rare to find someone who can see that level of nuance and help bring it to life. The final result was tighter, sharper, and far more immersive.”
